As the cosmetics and beauty market becomes increasingly saturated with new brands, brand owners must go the extra mile to outshine the competition. A crucial aspect of this is branding and marketing, and a vital first step towards building a successful cosmetics brand is opting for customized cosmetics packaging.
If you’re wondering how to design effective branded cosmetic packaging and what customers expect from custom beauty packaging, you’re not alone. As a manufacturer and supplier of paper tubes and cardboard packaging, we have been catering to the health, beauty, and personal care industry. In this article, we will explore 5 essential points to consider when it comes to customized cosmetic tube packaging, particularly eco-friendly and biodegradable options using cardboard tubes. We hope this will provide you with inspiration for your cosmetics, beauty, and makeup product packaging needs.
Excessive packaging not only results in the wasteful utilization of resources and environmental pollution but also compromises product protection. Customers are increasingly aware of the negative impact of excessive packaging on the environment.
Furthermore, proper packaging is crucial for ensuring product protection. For instance, using a large box for a small lotion bottle leaves excessive empty space, causing the bottle to shake or move around, potentially resulting in damage. Therefore, it is essential to ensure that cosmetic tubes are appropriately sized to fit your cosmetics bottles, jars, and containers. Additional inserts can be utilized to securely hold the cosmetics products in place, providing extended protection when needed.
Today’s consumers are increasingly mindful of the environmental impact of their purchases, leading them to prioritize beauty products and cosmetics brands that utilize eco-friendly and biodegradable packaging solutions.
For instance, paper lip balm tubes and cardboard deodorant tubes have gained popularity in the cosmetics market due to their plastic-free nature and recyclability.
Another notable example is the packaging of makeup sponges. While Beautyblender has traditionally used clear plastic cylinder tubes for their sponge products, many other makeup sponge brands and manufacturers are now exploring paper and cardboard tube alternatives to reduce plastic waste and embrace more eco-friendly practices.
The success of custom cosmetic tube packaging relies heavily on the creativity of artwork and graphic design. One crucial step is to clearly define your brand positioning, whether it’s an organic cosmetic brand, a luxury beauty brand, or a natural personal care brand. Once your brand image is established, communicate your beauty concepts, product philosophy, and design ideas to your design team.
By aligning all these elements, your designers can create a matching graphic design by incorporating different visual elements. This may include a distinctive brand name, a recognizable logo, appropriate colors, impactful design layouts, and value-added finishes such as gold foil or spot UV. It’s important to prioritize coherence in design, as a colorful and flashy artwork may not align with the image of an organic cosmetic brand, for example.
When it comes to custom paper tubes, the choice of paper stock, printing color schemes, and finishes/coatings can bring your design ideas to life. Brown kraft paper tubes can evoke a rustic cosmetic brand image, while custom printed cardboard tubes with gold foil coating can create a luxurious packaging outcome.
For start-ups or businesses planning to launch a new product line, packaging costs can be a concern. With uncertain sales volume and potential changes to product formulas based on market testing, finding a balance can be challenging.
However, there is a simple and cost-effective solution: sticker labels. Sticker labels are an essential component of custom cosmetics packaging, offering flexibility in turnaround time. By using blank/plain tubes and applying stickers based on real-time sales, you can easily adapt to changing demands. If the cosmetics formula changes, you only need to update the batch of sticker labels, eliminating the need to discard previously printed tubes.
This approach ensures that customers receive the most up-to-date product information, while cosmetics manufacturers and retailers can maintain information accuracy, flexibility in production, and lower packaging costs. So, if you are a start-up or running a trial production run, consider using sticker labels for blank tubes as a smart packaging solution.
When it comes to designing custom printed cosmetics tubes, such as sticker labels or custom printed paper tubes, brands often prioritize graphic design and color matching, particularly when using PMS color schemes. However, one crucial aspect that is often overlooked is the ink used for printing.
Consumers are increasingly concerned about the materials used in their cosmetics packaging, especially when the packaging comes into direct contact with the product, such as paper lip balm tubes, cardboard deodorant tubes, and paperboard cosmetics jars. The ink used for printing these tubes can have an impact on the safety of the packaged products. Therefore, it’s important to request your paper tube supplier to use plant-based inks, such as soy ink or similar vegetable-based inks, instead of petroleum-based inks during the printing process. This not only ensures product safety but also helps to create a green and organic brand image.
In addition, when creating luxury cosmetics packaging with features such as UV printing or foil stamping, it’s essential to consider the types of inks used for these finishes. Make sure to communicate with your cardboard cosmetic tube manufacturer to ensure that the inks used for printing and finishes are safe and eco-friendly, aligning with your sustainability goals.
If you’re considering upgrading or changing your packaging to include custom printed paper tubes for cosmetics and beauty products, feel free to get in touch with us for more information.
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We have been focusing on manufacturing custom cardboard tubes since 1998. Our custom cardboard tubes have been used various industry. We persist on free custom services with best quality and competitive price to build the ongoing relationship with our clients. You can visit our “about us” page to know more about our factory.
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